Almost 12 years have passed since our story began on the small Danish island of Bornholm. Although we are very proud of the amazing journey we have been on ever since, we never stop dreaming. As our small business grew, so did our ambitions and expectations to ourselves.
The purpose is to strengthen our brand position, while expanding geographically, by sharpening our visual identity and upscaling our sustainable packaging, design and logo.
LAKRIDS BY BÜLOW is the story of passionate craftsmanship for gourmet liquorice. In 2007 we created exceptional Danish liquorice, and today we continue our journey of creating surprising combinations and sensorial taste experiences with liquorice as our core. The ambition has remained the same: To inspire people around the world and spread our love for this unique Nordic flavour.
Many thoughts, dreams and hours were put into the new packing design. We are always working with a philosophy to continuously improve in everything we do. We wanted to create a truly unique packaging with this new iconic shape.
Beyond the new shape, our jars are now made of 100% recycled and recyclable plastic. Furthermore, we have removed all metal from the sealing.
Read more on our sustainability efforts:
"We wanted to create a truly unique packaging with this new iconic shape"
- Johan Bülow